// Poundland is to use Poundshop.com, the website it bought last year, to push ahead with its online roll-out
// It will retire shop.poundland.co.uk, its own ecommerce trial that has been delivering to selected postcodes since June last year
Poundland has opted to use Poundshop.com, the website it acquired in March, as its platform for online expansion and will retire the shop.poundland.co.uk website that it started trialing last year.
The value retailer will move thousands of products onto Poundshop.com and will close down shop.poundland.co.uk, which it started trialling in June last year, on 27 May.
The retailer told online customers: “A couple of months ago we did a little bit of shopping ourselves and bought online discount retailer Poundshop.com. Since then, we’ve been really busy loading up the Poundshop.com website with everything you know and love about shopping at Poundland.
“So, whether it’s our iconic Twin Peaks chocolate bar, our gorgeous #6 Beauty or some of our best-selling Pep&Co homewares, with a little help from us, our friends at Poundshop.com have made their ranges bigger and better than before.
“Because Poundshop.com is now part of the Poundland family, we’ll be sending our own pilot Poundland online shop into retirement later this month.”
READ MORE: Sneak peak: Poundland opens biggest store with bakery, booze and fitting rooms
The shop.poundland.co.uk pilot started last June with delivery available to selected postcodes in the Midlands and the north of England. The value retailer had converted its former store in Cannock, Staffordshire into a fulfilment centre.
However, in March this year it bought Poundshop.com, an online-only that was set up by Poundland co-founder Steve Smith, taking over its website, fulfilment centre in Wednesbury in the West Midlands, staff and customer database.
Poundshop.com is available nationwide with standard delivery available on orders more than £10. It also has a next-day delivery option.
Poundland is recruiting 35 members of staff to support the Poundshop team.
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