Iceland boss says staff won’t force shoppers to wear masks despite new rules

Iceland boss says staff won't force shoppers to wear masks despite rules
However the chain 'fully supports the reintroduction of compulsory face masks in shops'.
// Iceland’s managing director has said his staff won’t be “policing” shoppers when it comes to wearing a mask inside a store.
// Richard Walker said those working on the shop floors could not be asked to intervene if they spot someone shopping and not wearing a mask

The boss of Iceland, Richard Walker has said that staff will not be forcing shoppers to wear masks, despite them being made compulsory in shops from Tuesday as part of new Covid-19 rules.

The chain’s managing director said that Iceland would instead be focusing on the “long-term recovering of the high street.”

Brits could face fines of £200 for refusing to wear a mask when required, which could rise to £400 for a second infraction and £800 for a third.


READ MORE: Face masks in shops mandatory from Tuesday amid Omicron fears


Walker said staff on the shop floor should not be asked to intervene when they spot someone without a mask and that Iceland staff would not be policing the policy in their stores.

He told the Daily Mail: “We fully support the reintroduction of compulsory face masks in shops, however, we won’t be asking our store colleagues to police it.

“Our store teams, alongside all retail workers, have shown heroic efforts in terms of ensuring safety for customers and building back consumer confidence and it’s crucial that we stay focused on the long-term recovery of the high street.

“We need to continue to encourage people to shop in stores if they feel comfortable, and I’m hopeful that the latest guidelines won’t discourage customers from doing so.”

The Co-op has also said that they would not be enforcing face coverings in their stores.

The British Retail Consortium said that it is up to the police to enforce the rules, adding: “Customers are asked to respect the rules and be considerate to their fellow shoppers and to hard-working shop staff.”

On Sunday November 28, Health Secretary Sajid Javid confirmed that face masks would be compulsory in shops and on public transport from Tuesday November 30.

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5 COMMENTS

  1. Iceland are quite right not enforce, If there is to be enforcement then shops should bare the cost of providing masks to customers, If you venture to retailers to purchase maks there are very few avaliable once again, Provide the mask and protect your business is a better idea.

  2. There are plenty of masks available and only the selfish, arrogant and stupid will not be wearing them. I will not be shopping at Iceland unless they at least have a notice up that masks are mandatory.

    • There are medical reasons both physically and mentally as to why some people cannot wear them. They do not deserve to be labelled as “selfish”, “arrogant” or “stupid”. I will be shopping at Iceland regardless if they have a sign or not. It’s not for me to judge what someone may or may not have.

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