// New Look makes its first entry into the pre-loved fashion market
// The new partnership works by customers visiting Re-Fashion to request a donation bag
New Look has launched its circularity initiative with resale platform Re-Fashion as it ventures into the popular pre-loved fashion market.
With over 350,000 tonnes of clothing from the UK ending up in landfill each year, the fast-fashion retailer is giving shoppers a simple way to extend the life cycle of unwanted or unused clothes to address the ongoing problem of fashion waste.
Customers can drop off their free donation bags from Re-Fashion at the nearest Collect+ destination for free where the clothes will then be repaired or up-cycled by the platform before being put up for sale on its site.
READ MORE: New Look opens its biggest UK store to date
As a token of thanks for playing their part, and to further promote the environmental benefits of purchasing pre-loved clothing, customers will be offered 30 per cent off any purchase on Re-Fashion without having to wait for their item to sell.
In partnership with charity Tree-Nation, New Look will also plant a tree for every bag donated.
New Look head of sustainability Sue Fairley said: “We recognise that, as a broad-appeal fashion retailer, we have an important responsibility to both our customers and to wider society, to consider the lifecycle of the products we sell, from design stage to end of life.
“As part of our ongoing commitment to reduce the environmental impacts of shopping for clothes and to promote circularity within the industry, we are excited to partner with Re-Fashion and offer our customers an easy and convenient way for them to get involved.”
The move forms part of New Look’s “Kind to the Core initiative” strategy, which aims to support the circular economy and extend the lifetime of its products.
The new partnership with Re-Fashion also follows the company’s first venture into the resale market in a continued commitment to become a more sustainable and responsible retailer.