Tesco unveils 2021 Xmas advert featuring double-jabbed Santa

Tesco has unveiled its 2021 festive campaign, focusing on the idea that nothing will get in the way of Christmas this year, following last year's Covid-19 restrictions.
According to research by Tesco, 86 per cent of UK adults plan to let nothing stop them from having a good time this Christmas
// Tesco unveils new Christmas advert for 2021
// The advert, created by BBH, features Queen’s ‘Don’t Stop Me Now’
// Due to the advert featuring Santa showing his Covid passport, many anti-vaxxers have taken to social media to ‘#BoycottTesco

Tesco has unveiled its 2021 festive campaign, focusing on the idea that nothing will get in the way of Christmas this year, following last year’s Covid-19 restrictions.

The advert, created by BBH, follows a woman determined to celebrate Christmas with her loved ones, despite the obstacles being thrown in her way, to the soundtrack to Queen’s ‘Don’t Stop Me Now’.

However, with a ‘little help’ by the Big 4 grocer’s employee, she overcomes the hurdles in her way.

According to research by Tesco, 86 per cent of UK adults plan to let nothing stop them from having a good time this Christmas, after many felt Christmas last day was cancelled by the Covid-19 restrictions.


READ MORE: Aldi’s Christmas 2021 advert sees beloved Kevin the Carrot replaced by a new character


However, due to the advert featuring Santa showing his Covid passport, many anti-vaxxers have taken to social media to ‘#BoycottTesco’.

One Twitter user wrote: “Let’s put this into language you understand, @Tesco

“Covid passports disproportionately discriminate against minority groups, many of whom have a long-standing, cultural scepticism of vaccines. You are glamourising a RACIST policy.

“Not very “inclusive,” is it?”

https://twitter.com/ScottyVsTyranny/status/1459809077433933827

Another user said: “This is absolutely disgusting Tesco, I will never ever buy food from u, I would rather go a Asda u should be ashamed of yourself #boycottTesco”

https://twitter.com/BBlues50/status/1459666571857698816

The TV advert has been created in a 90-second, 60-second and two 30-second versions, with supporting activity across radio, social media, in-store and press marketing.

“We know that Christmas is a hugely important time for many of our customers and, after last year’s events, that is truer now than ever,” Tesco chief customer officer Alessandra Bellini said.

“Whenever we set out to create our campaigns, we want to be sure that we capture how the nation really feels and reflect that.

“Our research revealed that people are looking forward to meaningful get-togethers with their loved ones again and given the backdrop of cancelled plans of last year they won’t let anything stop them having a proper celebration this year.”

Bellini added: “This got us thinking about all the little things that have the potential to get in our way – from running out of mince pies to running late to a Christmas party – and the nation’s determined spirit that ensures we’ll overcome them all.

“We hope our joyful festive ad will resonate and put a smile on people’s faces as we prepare for a season of well-deserved celebrations.

“Afterall, this Christmas, nothing’s stopping us.”

The news comes as Tesco was announced as one of the most expensive supermarkets in the country, as it fell back further in the Which? October rankings.

Comparing the cost of 23-item baskets put Britain’s biggest retailer third-last in a table of affordable grocers.

A month earlier, it had tied for fifth with Morrisons on £28.31, but a price rise of 34p pushed it down into sixth.

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5 COMMENTS

  1. And the award for “Shoot yourself in both feet at once” goes to Tesco.
    If you’re going to promote this jab (legally it isn’t a vaccine) then at least have the decency to report the well known and documented side effects too. If finance companies have to warn “may go down as well as up” and drinks companies “drink responsibly” then Tesco have the same responsibility to warn of side effects.

    Add me to the “Won’t shop at Tesco” club.

  2. When Tesco says “our research”, it’s funny that they never specify their “research”, do they mean they’ve asked Twitter? If so, then that’s a very bad judgement since only a few percent of the population frequently use it…perhaps “Tesco research” is simply asking the bosses and the shareholders of Tesco for their personal opinion?

    I’m all for the having jab and I’ve had the 2 offered to me, but I do not support these passports or having a “papers please” society. It’s wrong of any supermarket or any other private business to be having “social or political values” of any sort.

  3. Yea, me too!
    Tesco can get stuffed this Christmas.
    Sadly, you can expect little help from Tesco.
    And in a world where we need a little help, especially right now, this comes as no surprise.

  4. What an absolute turkey. Not only another big business collaborating in the fascism being sprung on peaceful people the world over, but also, for children, killing the notion of Father Christmas as someone who is somewhat other-worldly, magical, magnificent, not quite of the same stuff as us. Why would someone who can magic himself down millions of chimneys in one night need a so-called “vaccine passport” anyway?

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