// Tesco unveils new Christmas advert for 2021
// The advert, created by BBH, features Queen’s ‘Don’t Stop Me Now’
// Due to the advert featuring Santa showing his Covid passport, many anti-vaxxers have taken to social media to ‘#BoycottTesco
Tesco has unveiled its 2021 festive campaign, focusing on the idea that nothing will get in the way of Christmas this year, following last year’s Covid-19 restrictions.
The advert, created by BBH, follows a woman determined to celebrate Christmas with her loved ones, despite the obstacles being thrown in her way, to the soundtrack to Queen’s ‘Don’t Stop Me Now’.
However, with a ‘little help’ by the Big 4 grocer’s employee, she overcomes the hurdles in her way.
After last Christmas, we’re determined to make it a good one. This Christmas #NothingsStoppingUs pic.twitter.com/0maY5osds1
— Tesco (@Tesco) November 13, 2021
According to research by Tesco, 86 per cent of UK adults plan to let nothing stop them from having a good time this Christmas, after many felt Christmas last day was cancelled by the Covid-19 restrictions.
READ MORE: Aldi’s Christmas 2021 advert sees beloved Kevin the Carrot replaced by a new character
However, due to the advert featuring Santa showing his Covid passport, many anti-vaxxers have taken to social media to ‘#BoycottTesco’.
One Twitter user wrote: “Let’s put this into language you understand, @Tesco
“Covid passports disproportionately discriminate against minority groups, many of whom have a long-standing, cultural scepticism of vaccines. You are glamourising a RACIST policy.
“Not very “inclusive,” is it?”
Let's put this into language you understand, @Tesco.
Covid passports disproportionately discriminate against minority groups, many of whom have a long-standing, cultural scepticism of vaccines. You are glamourizing a RACIST policy.
Not very "inclusive," is it?#BoycottTesco pic.twitter.com/NSYod4v88U
— Scotty #DoNotComply 🚫💉 (@ScottyVsTyranny) November 14, 2021
Another user said: “This is absolutely disgusting Tesco, I will never ever buy food from u, I would rather go a Asda u should be ashamed of yourself #boycottTesco”
https://twitter.com/BBlues50/status/1459666571857698816
The TV advert has been created in a 90-second, 60-second and two 30-second versions, with supporting activity across radio, social media, in-store and press marketing.
“We know that Christmas is a hugely important time for many of our customers and, after last year’s events, that is truer now than ever,” Tesco chief customer officer Alessandra Bellini said.
“Whenever we set out to create our campaigns, we want to be sure that we capture how the nation really feels and reflect that.
“Our research revealed that people are looking forward to meaningful get-togethers with their loved ones again and given the backdrop of cancelled plans of last year they won’t let anything stop them having a proper celebration this year.”
Bellini added: “This got us thinking about all the little things that have the potential to get in our way – from running out of mince pies to running late to a Christmas party – and the nation’s determined spirit that ensures we’ll overcome them all.
“We hope our joyful festive ad will resonate and put a smile on people’s faces as we prepare for a season of well-deserved celebrations.
“Afterall, this Christmas, nothing’s stopping us.”
The news comes as Tesco was announced as one of the most expensive supermarkets in the country, as it fell back further in the Which? October rankings.
Comparing the cost of 23-item baskets put Britain’s biggest retailer third-last in a table of affordable grocers.
A month earlier, it had tied for fifth with Morrisons on £28.31, but a price rise of 34p pushed it down into sixth.
Click here to sign up to Retail Gazette‘s free daily email newsletter
