Asda lagging behind Big 4 rivals, says investment bank

Asda has been labelled the “laggard” of the Big 4 grocers as sales remained muted in the run-up to Christmas.
The supermarket saw demand increase 2.3 per cent since 2019 in the three months to 28 November
// By contrast, Tesco’s sales rose by 8.9 per cent
// This is despite Asda being crowned November’s cheapest Big 4 supermarket

Asda has been labelled the “laggard” of the Big 4 grocers as sales remained muted in the run-up to Christmas.

The supermarket, which accounts for 14 per cent of the grocery market, saw demand increase 2.3 per cent since 2019 in the three months to 28 November.

Read the full story here. 

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