// Holland & Barrett snaps up at-home beauty service Blow Ltd
// Blow Ltd will become a subsidiary business of its international arm
Holland & Barrett has acquired at-home beauty services company Blow Ltd as it seeks to grow its business.
The health and beauty retailer said Blow Ltd will become a subsidiary business of its international arm.
The Blow Ltd app serves customers across Greater London, the Home Counties, Birmingham and Manchester.
Blow Ltd offers a range of beauty services delivered “at a time and place that suits them” from more than 1200 professionals.
Holland & Barrett acquired Blow Ltd for an undisclosed sum.
“We have an exciting transformation strategy with the vision of helping 100 million customers globally achieve their health and wellness goals,” Holland & Barrett chief business and science officer Tamara Rajah said.
“This vision sees H&B moving beyond offering wellness products and advice, and expanding our reach to offer personalised services, diagnostics and wellness solutions across our digital and retail channels.
“We’re excited to work with Blow Ltd to bring their customers new natural beauty and wellness options on demand, in their own homes, and offer our customers new services and experiences in our larger stores.”