// Online retailer Zavvi has partnered with the LEGO Group for a seasonal pop-up
// The temporary store is Zavvi’s first offline venture in 12 years
Online retailer Zavvi and the LEGO Group have teamed up to open an exclusive ‘Adults Welcome’ pop-up store, at the Trafford Centre in Manchester.
Created in partnership with the LEGO Group and dedicated to all things LEGO, the range of products will be aimed at both adults and children and will mirror the selection available on Zavvi.com.
The store is Zavvi’s first venture into the bricks and mortar space, after spending the last 12 years trading solely as an ecommerce retailer.
Open throughout the festive season until 1 February 2022, the store will offer a broad selection of the best brick-based products for Christmas and beyond.
The pop-up will be showcasing sets from four of LEGO’s most popular ranges – gaming, entertainment, art and design and vehicles. The best-selling Harry Potter, Star Wars and architecture sets are also available.
Read more: Pop-up marketplace generates £500,000 for independent brands
An interactive section also allows visitors to get hands-on with sample products and explore a number of new releases.
“We wanted to bring to life our partnership with LEGO, a brand whose creativity and product is truly world-class,” said Zavvi’s managing director Joe Anderton.
“The opportunity to showcase the Zavvi offering to the consumer directly was an exciting one, and the footfall that the Trafford Centre offers over the festive period is unparalleled, so it was a no-brainer really!
“With many high-profile brands having success here, we know we’re in good company and would like to extend our thanks to Lego and the Trafford Centre for their efforts in making the pop-up such a success.”
Click here to sign up to Retail Gazette’s free daily email newsletter
