// Ann Summers has launched its first ever loyalty programme named Fann Summers, which takes the form of an “interactive community platform”
// Members can earn points, or carrots as the Rampant Rabbit seller terms them, which translate to rewards and can also discuss topics from bondage to role play with other users online
Ann Summers has launched its first ever loyalty programme named Fann Summers.
The sex toy and lingerie retailer launched the programme earlier this month, in time for Valentine’s Day, which takes the form of an “interactive community platform”.
Ann Summers, famous for its Rampant Rabbit vibrator, gives loyalty members the opportunity to earn points, or carrots as the retailer calls them, to earn rewards, which range from early access to sales, VIP gigs, access to exclusive events and even the chance to become a toy tester prior to launch.
Users can also join discussion boards to chat about various topics, from bondage to roleplay and toys. The retailer described Fann Summers as “a safe space for customers to learn, share and connect with other members who are also serious about the pursuit of pleasure”.
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Ann Summers managing director Maria Hollins said: “Our customer is always at the heart of our brand and we’re thrilled to have launched our first ever loyalty programme, Fann Summers.
“This is a loyalty programme with a twist, Fann Summers is also a community – a safe space for members to seek and share advice on a range of sexual pleasure topics and Ann Summers products. We are here to support, inspire and liberate every woman and Fann Summers is the perfect platform for that.”
The platform is hosted by TokyWoky and its co-founder Quentin Lebeau added:“We’re very excited to work with Ann Summers. Firstly, because they share our vision that community is the new loyalty. Like us, they are convinced that their customers deserve a place where they can interact, learn from each other, share content whilst getting rewarded for their contributions.
“Secondly, because it is a new sector for us and early metrics from the launch are showing us it’s got massive community potential. We’re looking forward to tracking the impact community will have on conversion and loyalty for all its members.”
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