Next bolsters beauty business with own brand launch

// Next has launched an own-brand skincare line called Woah

// The launch comes as the retailer expands its beauty business with the roll out of the Next Beauty and Home format

Next has bolstered its beauty offering by launching its own-brand of skincare called Woah.

The retailer, which has been stepping up its efforts in beauty, has partnered with a UK skincare manufacturer to create the 16 product vegan range, according to Drapers.

Products include serums, micellar water, cleansers, creams, toner, hydrating mask and cleansing balm.

Prices range from £8 for a face cleansing kit to £32.50 for an evening skincare kit.

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The retailer has been accelerating its beauty business, which includes rolling out its Next Beauty and Home format.

It also bought Fabled, the beauty business set up by Marie Claire and Ocado, from the online retailer in 2019.

Last week Retail Gazette reported that Next is opening its first full-line department store in Atria Watford in April, bringing fashion, beauty and home together for the first time.

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