// Next has launched an own-brand skincare line called Woah
// The launch comes as the retailer expands its beauty business with the roll out of the Next Beauty and Home format
Next has bolstered its beauty offering by launching its own-brand of skincare called Woah.
The retailer, which has been stepping up its efforts in beauty, has partnered with a UK skincare manufacturer to create the 16 product vegan range, according to Drapers.
Products include serums, micellar water, cleansers, creams, toner, hydrating mask and cleansing balm.
Prices range from £8 for a face cleansing kit to £32.50 for an evening skincare kit.
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The retailer has been accelerating its beauty business, which includes rolling out its Next Beauty and Home format.
It also bought Fabled, the beauty business set up by Marie Claire and Ocado, from the online retailer in 2019.
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1 Comment. Leave new
I’m very dubious about this venture next are seeking as there original stores have been failing for some time. Pre pandemic to. In there last report they report a -5.4% in the 4th quarter for physical retail along with -24% year to December 25th..was online that saved them along with turnover based rents which they re-negotiated over 90 % of there store estate to.