// Yoox Net-a-Porter is extending its resale offer to Mr Porter, the group’s luxury men’s online retailer
// The Mr Porter Resell initiative follows Net-a-Porter’s entry into womenswear resale last October
Yoox Net-A-Porter is continuing its commitments to resale and following the rollout of its resale offering at its womenswear Net-A-Porter site, it’s extending it to its menswear offer, Mr Porter, and to The Outnet.
Working with resale technology provider Reflaunt, which Net-A-Porter also uses, it has launched Mr Porter Resell, “a dedicated luxury resale destination for menswear, now available for ready-to-wear, accessories, bags, jewellery, and shoes”.
Mr Porter shoppers will now be able to sell their used items in exchange for store credit with an extra 10% incentive, or bank transfer, via the new service.
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Reflaunt will manage all the photography, item authentication and quality control, and then upload onto international marketplaces, including as Tradesy, Hardly Ever Worn It (HEWI), Miinto, Goat and others.
The secondhand items won’t be sold on Mr Porter itself and only authentic designer items that are considered “brand new”, “excellent” or “very good” will be accepted.
And resale will also be launched at the firm’s off-price Outnet webstore for both womenswear and menswear from April, “supporting the store’s original mission to redefine the luxury past-season discount model for online”.
The company said in a statement that for Mr Porter, site’s EIP customers (‘Extremely Important People’) “can also benefit from a tailored wardrobe refresh service, in-person or virtually”, as well as the standard offer.
The launch “marks the first time a leading online luxury retailer has introduced a dedicated service to resell menswear, a segment historically under-serviced, despite a rise in conscious shopping behaviours among men”.
It added that “sustainability credentials now play a role in purchase decisions of more than three quarters of Mr Porter customers, with half already having started to explore resale”.
Back in October, YNAP launched resale for Net-A-Porter in the UK, later rolling it out to Hong Kong, Germany and the US.
It said the service “has initially proven popular among younger Millennials and Gen Z” and these account for over half of Net-A-Porter resale customers to date.
The Mr Porter Resell launch covers the same four markets .
Alison Loehnis, President, Luxury & Fashion, at all three of the luxury three webstores, said: “We have long known that the wardrobes of customers hold some of the most covetable and beautifully crafted pieces in the world. Our resale services have been created to give these designer pieces a second life.
“The incredible response we’ve seen to Net-A-Porter’s offer to-date reflects the forward-thinking and environmentally conscious mindsets we see in our customers every day. Supporting the shift towards a more circular fashion system for menswear through Mr Porter Resell marks an exciting and critical next step on our journey.”
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