Superdrug to launch online marketplace for premium and start-up brands

Superdrug
Superdrug will focus on brands which align with its customers’ key values
// Superdrug to launch new marketplace in September this year
// The health and beauty retailer aims to remove listing barriers for innovators in the market

Superdrug will launch a new marketplace, partnering with hundreds of brands, from premium to start-ups, to offer their products via the online platform.

Superdrug Marketplace is set to launch in September this year, and brands are being recruited now.

The health and beauty retailer aims to remove listing barriers for innovators in the market, and promote diversity within the industry.


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Superdrug said it hopes that the marketplace will allow brands without the infrastructure for a national retail listing to team up with it to offer customers their products.

Superdrug will also focus on brands which align with its customers’ key values, with a particular focus on black-owned brands, building on the retailer’s Shades of You commitment to diversity in retail that it launched in 2021.

Female-owned brands, and a focus on gender-neutral beauty products will also be prioritised.

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