// Studio has revealed it is lead sponsor of ITV’s In For a Penny for a second year running
// The retailer said the sponsorship is a great opportunity to increase consumer engagement
Online value retailer, Studio has been named as the lead sponsor of ITV’s popular on-the-street game show, In for a Penny for the second year running.
To celebrate the partnership, from 9th April until 4th June, Studio is running a competition for one person to win £1000 to spend at Studio via their website.
Customers will also have the opportunity to win 1p standard delivery via an online digital stopwatch game.
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Studio.co.uk brand and digital marketing director Chris Chalmers said: “Last year’s partnership with ITV’s of In For A Penny was a great success for Studio.co.uk and we are thrilled to be the lead sponsor again for 2022. Being a family retailer with a passion for family-focussed value products, this sponsorship is a great opportunity to increase consumer engagement with our brand.”
ITV development director Jason Spencer added: “Saturday night entertainment is a mainstay of family life, and In For A Penny brings the best elements of that together. We are delighted to have Studio.co.uk on board for the second year running – they are synonymous with our purpose of serving the British public with a great offering for the whole family to enjoy!
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