// HMV to launch 20 new records for ‘Exclusives Day’ in time for Vinyl Week
// The retailer has also launched its own Now That’s What I Call HMV compilation to celebrate its 100 years on the high street
HMV is set to launch 20 new records for ‘Exclusives Day’, which kicks off Vinyl Week, where music lovers are encouraged to buy new records.
The music retailer is also set to release a special edition of Now That’s What I Call HMV, a compilation of some of the tracks released since the retailer first launched 100 years ago.
Vinyl Week is a bumper sales event for HMV. Last year, the entertainment retailer saw queues outside its stores across the UK.
HMV managing director Phil Halliday said the retailer continues to see vinyl grow and the format is drawing younger collectors.
“Vinyl is the best way to hear a record how the artist intended, and for true music fans that’s an experience that can’t be beaten,” he said.
Beginning on June 18, Vinyl Week will begin with more than 20 new records dropping in-stores, including music from artists Björk, Happy Mondays, Tears for Fears and S Club 7.
Customers are given an added incentive to buy with a 30% off promotion on selected vinyl both in stores and online.
Halliday said: “Last year we were blown away by the reaction to HMV’s Vinyl Week, with many fans camping overnight to make sure they got their hands on our exclusive records.”
“Since restrictions lifted, we’ve seen footfall increase as the world gets back to normal. It’s given us the confidence to keep opening stores, putting vinyl front and centre as shoppers seek out retail experiences they can’t get via a website.”