2022 NAPCO Research: Top 50 Retailer’s Gift Card Evaluation

Watch Blackhawk Network and NAPCO as they present stats, scores, trends and best practises from their evaluation of the gift card programmes of 50 of the biggest UK retailers.

The gift card industry is growing and becoming more complex, presenting new challenges for retailers. While the market has developed rapidly, there are still many opportunities for the industry to better understand how their customers interact with gift cards and improve their experience.

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