// Apple will open a new branch in Knightsbridge on 28 July

// The store sits between Harrods and Harvey Nichols at 17 to 27 Brompton Road

Apple is to open a new branch on Brompton Road in London’s Knightsbridge.

The store, which is a stone’s throw from both Harrods and Harvey Nichols, will open on 28 July.

The technology giant described the store as “a place where your boldest ideas can bloom”, and as part of the opening, the store will feature over 40 British wildflowers.

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The new Apple store will offer shoppers free daily sessions from the brand’s Creative Pros, a team of artists and creators who will provide creative inspiration, teach practical skills, and help customers learn how to better use their products to enhance their creative projects.

Apple currently trades through just under 40 stores in the UK, including London branches on Regent Street, Covent Garden, Westfield London, and Brent Cross.

It emerged earlier this month that Apple’s UK arm paid less than £800,000 tax on sales of £971.5 million in the year to 25 September 2021.

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