Adidas to replace chief executive three years early as China sales slump

// Adidas boss agrees to step down next year amid impact of Ukraine war and China sales
// The share price of the German sportswear giant have near halved in the past 12 months

Adidas will replace its chief executive Kasper Rørsted next year, three years before his contract is up.

The move comes at a time when the German sportswear giant continues to suffer from falling sales in China and while it is still impacted by the impact of the war in Ukraine.

The company announced on Monday that Rørsted, who took over in 2016, will hand over the position during 2023, adding that a successor had not yet been identified.

Rørsted, a former executive of cleaning products manufacturer Henkel, is to remain in post until a successor is found to “ensure a smooth transition at the helm of the company” Adidas said. The firm did not elaborate on why he was leaving early.

Adidas chair Thomas Rabe credited Rørsted with strategically repositioning the company as it “fast-forwarded its digital transformation”.

He added that the executive had expanded Adidas’ online business “by a factor of more than five” and doubled sales in North America.

But he also said that “after three challenging years that were marked by the economic consequences of the pandemic and geopolitical tensions, it is now the right time to initiate a CEO transition and pave the way for a restart.”


READ MORE: Adidas sees operating profit drop 28% in Q2 despite sales increase


Rørsted said his tenure had “been marked by several external factors that disrupted our business significantly,” and that it “required huge efforts” to master these challenges.

The move is the second high profile departure at Adidas, following the retirement of long-standing CFO Andrew Hackett last month.

Adidas last month lowered its earnings guidance for 2022 by over £420 million because of a substantial decline in its China business, after already lowering its forecasts in May.

Chinese sales were down 35% year on year in the last quarter, amid widespread lockdowns and supply chain chaos.

The company has  also faced a nationalist backlash in China after it revealed that it had asked suppliers not to buy cotton from the Xinjiang region, because of human rights concerns.

Supply chain constraints in Russia and surrounding countries have also cost the company over £250 million in sales.

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