Sainsbury’s and Ogilvy ‘pear’ up to battle the cost-of-living-crisis

// Sainsbury’s latest nationwide campaign aims to help customers facing the cost-of-living crisis
// Food-related wordplay helps share the benefits of the supermarket’s SmartShop app

Sainsbury’s has unveiled a nationwide campaign to help customers battle the cost-of-living crisis through its SmartShop app.

The campaign, created by marketing and advertising agency Ogilvy UK, uses light-hearted food-related wordplay to bring to life the ways in which SmartShop can save consumers money.

Click here to read the full story on Marketing Beat

Click here to sign up to Retail Gazette‘s free daily email newsletter

GroceryMarketingNews

Filters

RELATED STORIES

Menu

Close popup