Market uncertainty, supply chain disruption, and the cost-of-living crisis is impacting consumer confidence, forcing them to buy more selectively. This makes it more important than ever for brands to understand their customers.
How do they search for products online? What information do they need to see before hitting the buy button? What makes them abandon a shopping basket and go elsewhere?
Answering these questions will not only drive revenue but also help you build a digital shelf your customers can have confidence in to keep them coming back for more.
This study looks at UK consumer trends and provides an indispensible look at e-commerce today, exploring the needs of online shoppers and how brands can use product information to turn browsers into buyers.
