N Brown chief brand officer Kenyatte Nelson exits

N Brown chief brand officer Kenyatte Nelson departs
EcommerceNews
// Kenyatte Nelson has left N Brown as it integrates brand, marketing, creative services, customer insight and corporate comms into its retail division
// Nelson’s is the only role impacted by the changes

N Brown chief brand officer Kenyatte Nelson has left the business as it streamlines his function.

The retailer has opted to integrate brand, marketing, creative services, customer insight and corporate communications functions into the retail division, which is lead by its retail CEO Sarah Welsh.

N Brown Group boss Steve Johnson told Drapers that the move was part of its “simplification” of the business.

He said: “We are creating a more agile operational structure that brings our brands and systems together which in turn will help to drive positive customer outcomes.”


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The retailer confirmed to the publication that no other roles would be impacted by the streamlining process.

Nelson joined N Brown in 2019 after stints at fellow etailers Missguided and The Very Group. He reported into Johnson, who said he had “an enormous influence on the creation of our unique brand propositions”.

Johnson added: “Under his leadership, we have built a first class marketing team who are true ambassadors of our business and I have no doubt that they will continue to support us brilliantly as we seek to achieve our vision that by championing inclusion we will become the most loved and trusted fashion retailer.”

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N Brown chief brand officer Kenyatte Nelson exits

N Brown chief brand officer Kenyatte Nelson departs
// Kenyatte Nelson has left N Brown as it integrates brand, marketing, creative services, customer insight and corporate comms into its retail division
// Nelson’s is the only role impacted by the changes

N Brown chief brand officer Kenyatte Nelson has left the business as it streamlines his function.

The retailer has opted to integrate brand, marketing, creative services, customer insight and corporate communications functions into the retail division, which is lead by its retail CEO Sarah Welsh.

N Brown Group boss Steve Johnson told Drapers that the move was part of its “simplification” of the business.

He said: “We are creating a more agile operational structure that brings our brands and systems together which in turn will help to drive positive customer outcomes.”


Subscribe to Retail Gazette for free

Sign up here to get the latest news straight into your inbox each morning


The retailer confirmed to the publication that no other roles would be impacted by the streamlining process.

Nelson joined N Brown in 2019 after stints at fellow etailers Missguided and The Very Group. He reported into Johnson, who said he had “an enormous influence on the creation of our unique brand propositions”.

Johnson added: “Under his leadership, we have built a first class marketing team who are true ambassadors of our business and I have no doubt that they will continue to support us brilliantly as we seek to achieve our vision that by championing inclusion we will become the most loved and trusted fashion retailer.”

Click here to sign up to Retail Gazette‘s free daily email newsletter

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