Why M&S is protecting Percy: How copycats cash in and why brands are fighting back

2nd December 2022

// READ MORE ON GROCERY GAZETTE

Copycat products in the grocery world are nothing new, with own-label versions of popular branded products often sitting on supermarket shelves and flying under the radar for years before someone takes notice.

But recently, brands have been fighting back. From Lindt winning a court battle against Lidl over its foil-wrapped chocolate bunnies to Thatchers suing Aldi for allegedly copying its Cloudy Lemon Cider, a host of brands and retailers have decided enough is enough.

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