// Boots shoppers will now get an instant 10% discount when they shop for own-brand products with the Advantage Card
// The new scheme will be available from May 2023 and extends the discount to more than 6,000 own-brand products
Boots has revamped its Advantage Card membership scheme in its “biggest ever investment”.
Customers will now receive an instant 10% discount when they shop for Boots own-brand products with the loyalty card.
The new scheme will be available from May 2023 and extends the discount to more than 6,000 of the retailer’s own-brand products.
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Boots will also be offering lower prices and instant discounts on over 1,000 products as a part of the scheme.
The retailer said this marks its biggest-ever investment in its Advantage Card scheme and is in “response to the changing way that customers are using the loyalty scheme”.
Boots said 70% of Advantage Card members regularly shop from its own-brand range, accounting for one in five items in their baskets.
The retailer has witnessed a 35% increase in sales of own-brand products in Q1 2023 since the launch of its Boots Everyday range in September last year.
As a part of the new update, customers will now earn three advantage card points for every £1 spent, compared with the previous four points for every £1.
Boots chief marketing officer, Pete Markey said: “Boots Advantage Card is one of the original and most generous loyalty programmes, and now we are making it better to fit our customers’ changing needs and the way they now want to shop.
“Customers want to be rewarded with on-the-spot lower prices and instant value. We’ve also noticed that Advantage Card members are now more frequently using their points to buy essentials instead of saving them up.
“We’ve listened and expanded the scheme to give more instant reward, immediate value and lower prices.”
