Morrisons faces backlash for ‘refusing’ to improve chicken farm conditions

Morrisons
GrocerySupply Chain
// Morrisons is being urged to sign an animal welfare policy that prohibits the use of fast growing breeds and crowded conditions
// Supporters of an animal protection organisation plastered a ‘Frankenchicken’ image on the window of the Morrisons store in Manchester

Morrisons has been criticised for “refusing” to improve its chicken farm conditions.

The grocer is being asked to follow M&S, Waitrose, and over 570 companies to sign the Better Chicken Commitment, an animal welfare policy that prohibits the use of fast growing breeds and crowded conditions.

This morning, supporters of animal protection organisation Open Cages plastered a ‘Frankenchicken’ image on the window of the Manchester Morrisons store on Piccadilly and inside two adjacent bus stops.


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The posters – which show a severely injured chicken in a Morrisons supplier factory – have remained up since 1am.

The original image was covertly shot by Open Cages on a Morrisons chicken supplier farm.

The ‘Frankenchickens’ were found deformed and dying from “extreme” welfare problems. Dead bodies were found left to rot on the faeces covered floor.

Retail Gazette has contacted Morrisons for comment.

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Morrisons faces backlash for ‘refusing’ to improve chicken farm conditions

Morrisons
// Morrisons is being urged to sign an animal welfare policy that prohibits the use of fast growing breeds and crowded conditions
// Supporters of an animal protection organisation plastered a ‘Frankenchicken’ image on the window of the Morrisons store in Manchester

Morrisons has been criticised for “refusing” to improve its chicken farm conditions.

The grocer is being asked to follow M&S, Waitrose, and over 570 companies to sign the Better Chicken Commitment, an animal welfare policy that prohibits the use of fast growing breeds and crowded conditions.

This morning, supporters of animal protection organisation Open Cages plastered a ‘Frankenchicken’ image on the window of the Manchester Morrisons store on Piccadilly and inside two adjacent bus stops.


Subscribe to Retail Gazette for free

Sign up here to get the latest news straight into your inbox each morning


The posters – which show a severely injured chicken in a Morrisons supplier factory – have remained up since 1am.

The original image was covertly shot by Open Cages on a Morrisons chicken supplier farm.

The ‘Frankenchickens’ were found deformed and dying from “extreme” welfare problems. Dead bodies were found left to rot on the faeces covered floor.

Retail Gazette has contacted Morrisons for comment.

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