// Levi’s is trialling the use of AI-generated models to increase the diversity of its advertising
// Will the move really make a difference – and what’s stopping the brand from just hiring more diverse people in the first place?
The speed at which business has embraced AI is almost dizzying. Yes, we knew copywriters and journalists were at risk – and at the moment things are even looking tricky for artists – but models? Surely replacing physical people is one step too far?
Not according to £multi-billion global fashion label Levi Strauss & Co. In a far cry from the brand’s blue jean, everyman heritage, the denim retailer is trialling the use of AI-generated models to increase the diversity of its models.
Read the full story on Marketing Beat as we ask what’s stopping Levi’s from just hiring more diverse people in the first place…
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