Sainsbury's defends vacuum-pack beef mince after complaints from customers

Sainsbury’s defends vacuum-pack beef mince after complaints from customers

6th April 2023

// READ MORE ON GROCERY GAZETTE

Sainsbury’s is defending its new minced beef packaging after some consumers complained that the meat turns to ‘mush’ when opened.

The supermarket had announced it was “the first UK retailer to vacuum pack all beef mince saving 450 tonnes of plastic each year” and cut plastic per-pack by 55%.

It came after shoppers expressed their dislikes, with one saying the meat now resembled “a rectangle of mushed off cuts” as it “destroys” the product…

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Grocery

6th April 2023

Kristian Bayford

// READ MORE ON GROCERY GAZETTE

Sainsbury’s is defending its new minced beef packaging after some consumers complained that the meat turns to ‘mush’ when opened.

The supermarket had announced it was “the first UK retailer to vacuum pack all beef mince saving 450 tonnes of plastic each year” and cut plastic per-pack by 55%.

It came after shoppers expressed their dislikes, with one saying the meat now resembled “a rectangle of mushed off cuts” as it “destroys” the product…

Read more on Grocery Gazette

Subscribe to Retail Gazette for free

Click here to sign up to Retail Gazette‘s free daily email newsletter

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