Card Factory has opened its first store in the Middle East as it continues its expansion into new territories.
The new shop, located in the Bawabat Al Sharq Mall in Abu Dhabi, is part of the retailer’s franchise agreement with Liwa.
The greetings card specialist announced the deal back in May which will see Liwa open around 36 stores with Card Factory’s fascia across the Middle East, including Qatar, Kuwait, Saudi Arabia, Bahrain and Oman.
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
A further three stores are scheduled to open next month in Dubai and Abu Dhabi, the retailer said.
Card Factory chief executive Darcy Willson-Rymer said: “We are excited to be opening our first stores in the Middle East as we continue to deliver on our ambitious ‘Opening Our New Future’ growth strategy.
“Our entry into the Middle East will underpin our position as a global competitor and help drive our transition to becoming the market leading omnichannel retailer of cards and gifts.”
As part of its global growth plans, the retailer acquired South African-based SA Greetings in April.
Click here to sign up to Retail Gazette‘s free daily email newsletter
