Morrisons launches seventh round of price cuts this year

Morrisons has continued to cut the price of food essentials as it looks to support customers with the rising cost of living.

From today, shoppers will be able to save up to 15% on over 170 branded and own-branded products.

The cuts are locked in price for at least eight weeks and include items such as bread, sausages, chocolate cookies and alcohol.


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Morrisons chief customer and marketing officer Rachel Eyre said: “We’re committed to providing our customers with great quality products at affordable prices and this week we have announced our seventh wave of price cuts during 2023.

“These prices will now be held for at least eight weeks so our customers can plan their grocery budgets and see a positive difference in their pockets.”

It comes as the grocer revealed earlier this week that it was introducing its value Savers range to its Morrisons Daily stores.

It builds on last months announcement that it was investing a further £26m into supporting its customers after slashing the price on 47 fresh food essentials and summer favourites.

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