// Morrisons invests £26m into its sixth round of price cuts for 2023
// The supermarket chain has cut prices by up to 25%, which are locked in price until August
Morrisons has continued to slash food prices as it looks to support customers with the rising cost of living.
From today, customers will be able to save up to 25% on 47 fresh food essentials and summer favourites.
The deep cuts are locked in price until August and include items such as mince, tomatoes, butter, cereal and pitta breads.
The sixth round of price cuts comes as the supermarket chain invests a further £26m into supporting its customers.
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Morrisons chief customer and marketing officer Rachel Eyre said: “Providing great quality products at affordable prices for our customers is a key priority at Morrisons.
“Our steady flow of deep and broad price cutting programmes, together with our new More Card loyalty scheme, are helping customers save money on their weekly shop.
“Today’s price cuts include picnic items to help our customers make the most of the warm weather and we’ve not forgotten the fridge and cupboard essentials either.”
Last month, Morrisons revealed its first wave of deflation dividends as it looked to pass on easing commodity prices onto the customer.
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