It’s tough out there for businesses – the cost-of-living crisis is squeezing consumers’ budgets and purchasing confidence, and retailers are pulling out all the stops to convert shoppers.

Against this challenging backdrop, Retail Gazette and SheerID assessed exactly how consumer purchasing behaviour is being impacted and, more importantly, how retailers can deal with it by building strong emotional ties with their audience. In this white paper you can access exclusive insights and best practice tactics from leaders at FatFace, Lenovo, Tails.com, and many more, and get to grips with exactly what the squeezed shopper wants from brands in today’s high inflation economy.