John Lewis and Waitrose has joined M&S and Tesco in covering the cost of VAT on its range of period underwear.
The retailers will absorb the 20% charge on more than 30 period knickers in its stores from next week.
It is the latest industry push following the launch of M&S’ and Wuka’s ‘Say Pants to the Tax’ campaign calling on the government to remove VAT on period underwear.
The specialist pants – more absorbent and thicker than typical knickers – are classified as garments meaning they are taxed at 20%.
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John Lewis lingerie buyer Jo McKee said: “We’re known for offering great-quality underwear at affordable prices to our customers.
“We feel it’s the right thing to abolish this tax on period underwear, to make these essential products as accessible as possible.”
Waitrose sanitary products buyer Nicki Baggott said: “It’s a no-brainer that period underwear should be classed as a period product.
“It’s the right thing to do, and will help our customers save money on everyday essentials.”
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