Primark will roll out its vintage clothing concessions to two more stores as it celebrates one year of partnership with The Vintage Wholesale Company.
Shoppers at the retailer’s Newcastle store will be able to browse one-of-a-kind vintage offerings from Friday, while customers at Primark’s Glasgow Argyle Street branch will see the WornWell concession appear later this year.
The move will bring the total number of vintage activations across the UK and Ireland to 10.
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Primark unveiled its first WornWell concession in its flagship Birmingham store last August and has rolled out the initiative in Manchester, Bristol, Cardiff, Oxford Street East, as well as in two locations in Dublin, Ireland.
Director of new business development Tim Kelly said: “We are delighted to be expanding our partnership with the Vintage Wholesale Company to bring WornWell to two more UK stores this year, starting with Newcastle this week.
“At Primark, we’re always looking to partner with brands that our customers will love to ensure they have the best in-store experience possible, and this expansion is testament to just how successful the unique styles at WornWell have been with our shoppers.
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