Rituals is opening 25 new stores next year as it expands across the UK and Ireland.
The cosmetics company is also launching 10 new shops before the end of 2023, across locations including East Midlands Designer Outlet and Birmingham Merry Hill, Retail Week reports.
Rituals currently has 68 stores throughout the UK and Ireland. It opened doors to its newest and biggest shop last week in Oxford Street.
The brand launched its first store outside of London back in 2017, at Birmingham’s Grand Central shopping centre.
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
Rituals managing director for UK and Ireland, Penny Grivea, said: “We’re seeing tremendous growth. In the UK, we’ve got at the moment 28% like-for-like growth and 25% for Ireland.
“Our visitor numbers are up by double-digit growth and we strongly believe that people want to have that experience.”
The news comes as the business is set to hire between 400 to 500 new staff members under its festive recruitment drive in the golden quarter.
Click here to sign up to Retail Gazette‘s free daily email newsletter
