Majestic has ramped up its bricks-and-mortar expansion plans as it opens two new stores this week.
The wine retailer unveiled its 4,775sq ft store in Chippenham on Tuesday and will open the doors to its 6,275sq ft space in Monmouth, Wales today (Thursday).
This is the first time the retailer has opened two new stores in the same week for a decade, which it said “underlines our ongoing commitment to physical, experiential retail”.
Majestic will open its smaller format in London’s Crouch End next month as part of the retailer’s ambitious plans to grow its store portfolio at a rate of one new store per month.
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It said that accelerating its shop opening programme was a “central pillar of its growth strategy”.
Chief executive John Colley said: “Opening two stores in a week for the first time in 10 years underlines our ongoing commitment to physical, experiential retail, and offers a clear sign of how far we have progressed as a business under the ownership of Fortress.
“We always talk about our store colleagues as our secret sauce at Majestic – and opening more stores that provide more customers across the UK with access to our highly qualified experts and unique, quality wines is a strategy that is working.
“We are proud to be accelerating that pipeline of new store openings ahead of Christmas and are excited about becoming a part of even more communities across the UK in the coming months.”
Bricks-and-mortar are a key part of the retailer’s growth strategy since it split from Naked Wines in December 2019 and under the ownership of Fortress Investment Group.
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