// Majestic Wine finalises rebranding on over 20 stores
// The initiative affects 10% of its nationwide estate
// The retailer has plans for further revamps of existing stores
Majestic Wine has completed a rebranding on over 20 of its stores in an effort to accelerate the business in a new direction.
The initiative affects 10 per cent of its nationwide estate and is part of a wider strategy based around improving its physical presence.
The sites, which are scattered across the country including Edinburgh, London, Manchester, Harrogate and elsewhere, had been adapted to a vibrant pink colour with a wine glass logo.
Majestic Wine’s Wakefield store has now received its third rebrand in just three years; moving from original Majestic, to a short lived ‘Naked Wines’ conversion, before being turned pink only to now be finally back in original dark grey and green livery.
The retailer has plans for further revamps of existing stores expected throughout the year to add features such as shelving, new tasting counters and fine wine areas, alongside extra infrastructure to act as delivery hubs for its commercial business.
There is also a pipeline for new store openings, including in Knutsford, Oxford Summertown set for the coming months.
“We firmly believe that our stores offer an experience you simply cannot get elsewhere,” Majestic Wine chief executive John Colley said.
“As the country emerges from Covid, we want to ensure we’re on the front foot and continue to offer all the brilliant tastings, expert advice and unbeatable range which people associate with Majestic.
“That means having stores which really look the part too, in locations we’re proud to be. We now have a clear strategy, brand and vision for what that looks like – and are ready to put our turbulent past behind us.
“We’re excited by the next chapter for high street retail and our new stores play a key role in bringing this to life across the UK.”