Majestic Wine bucks retail trend with new store opening

Majestic Wine John Colley
The retailer said it recorded a "transformational year"
// Majestic Wine targets future growth across the UK
// The retailer recently opened a new store in Beaconsfield, Greater London
// The move now puts the total number of stores at over 200

Majestic Wine has revealed a new expansion strategy as it targets future growth across the UK.

The wine retailer has opened a new store in Beaconsfield, Greater London, as part of the wider strategy. The move now puts the total number of stores at over 200.

The new Beaconsfield store is a slightly larger unit than the average Majestic site.


The store features an enlarged dedicated fine wine section, a new style tasting counter and revamped branding.

It will also act as a hub store for Majestic Commercial, the retailers on-trade business to business arm.

The retailer said it recorded a “transformational year” – which has seen the launch of new branding, a 65 per cent change in products stocked, a new website and core systems and two other new stores.

Majestic Wine also said the number of new customers rose by 70 per cent, with a “significant online growth” in the past 12 months.

New developments that further link the digital and store experience will launch later this year as the business remains committed to a nationwide network of physical stores, which also act as hubs for home delivery.

Majestic staff have been offered a bounty of £1000 to find potential new sites in certain white space locations which fit their warehouse-come-store model.

The retailer is also focusing on refitting a large number of key sites – including the flagship Clapham store, which is due to reopen this month.

“Whilst some retailers have seen the last year as a reason to retreat from face to face retail, we’re doing quite the opposite,” Majestic Wine chief executive John Colley said.

“Our stores have done an incredible job of serving our customers throughout, introducing hundreds of thousands of new shoppers to our fantastic business and fulfilling record home deliveries with their vans.

“We are extraordinarily proud of the role our colleagues have played in this, and they have done it safely and with their customary passion and service levels.

“We are in a very strong position for the challenges of the next few years. Our model is truly omnichannel, with a strong online presence backed up by the only national chain of wine, beer and spirits stores.

“When you pair that with unbeatable expertise, a vastly improved range and our new investment in our stores; you get a proposition unlike any other.

“In the last 12 months we’ve really turned a corner, and laid a great platform to now begin to grow – so it continues to be a very exciting new chapter in this company’s 40 year story.”

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