// Majestic Wine opens 199th store in Beckenham in South London
// Its 200th store, in Henley, will open November 26
// Both sites will feature Majestic Wine’s new logo and branding, and will be open during lockdown
Majestic Wine is set to open the doors of its 199th and 200th UK stores this month, with both sites to feature the alcohol retailer’s new logo and branding.
The new sites, located in Beckenham and Henley, will also feature a host of new customer experience initiatives, such as new tasting counters and new fine wine fixtures.
While customer numbers will be limited in-store due to the Covid-19 pandemic, free delivery via new local store vans and click-and-collect services will be available.
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The Beckenham store opened its doors yesterday, with the branch in South London commencing trading in a converted, grade listed former Chinese garage originally built in 1928.
The 200th store, in Henley-on-Thames, will open on November 26 in the newly created Gardiner Place development – formerly Market Place Mews.
The size of the Majestic Wine store estate has shrunk over recent years, with around 30 store closures over the last eight years.
Chief executive John Colley said taking the store count back up to the 200 mark was something he was keen to do, citing the importance of in-store customer experience and how this was at the centre of Majestic Wine’s transformational strategy that was launched after private equity firm Fortress acquired it the business in December last year.
“I’m delighted to be opening two new Majestic stores this month and I’m sure our customers – both new and existing – will enjoy the revamped Majestic experience,” Colley said.
“These are two locations we’ve had our eyes on for some time. The team have worked incredibly hard, in really challenging circumstances, to get these open in time for Christmas and we’ve packed them full of some fantastic new wines, beers and spirits to help spread some joy through an unprecedented festive season.”
In line with government guidance, Majestic Wine said the new branches will be able to welcome customers inside during the lockdown in England this November.
“We’ve been able to adapt throughout 2020 across all our stores in the UK, and I have no doubt our teams will do the same in their new locations,” Colley said.
“Whatever we can do this winter, whether it’s free local delivery or expert advice on the end of the phone or in-store, they will be on hand.
“We strongly believe there’s a real role for bricks and mortar retail in this country, and I’m delighted that we’re able to still open stores and inspire new customers – even during such a difficult time.”