Boots is returning to ITV2’s Love Island as the official beauty partner of its first-ever All Star series.
The health and beauty giant will stock the villa with more than 2,000 beauty lines across 15 categories, including fragrance, makeup, skincare, grooming, suncare and haircare.
Islanders will have access to over 90 of Boots’ beauty brands on the show, including recent additions to its beauty line up such as Bubble skincare and haircare brands Ouai, Wella Professional and Redken.
Brands from previous series will also return to the villa, including No7, Sol de Janeiro, Soap & Glory, Gilette, Phillips, Liz Earle, Dyson and Rimmel.
Boots will be supporting the partnership with the continuation of its marketing campaign “Find the Ones”.
The campaign will help customers find the products seen on the show for themselves with easy ways to shop, including the Love Island dedicated hub on the retailer’s website and exclusive content across advertising and social media.
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Beach Hut Tutorials will also go live on the retailer’s UK social media channels and feature different islander challenges throughout the series.
Boots chief marketing officer Peter Markey said: “We are so pleased that we are able to help Islanders with all of their beauty needs for another Love Island series and we look forward to seeing how they use the brands on offer to create their iconic looks throughout the show.”
“Boots continues to add new and on-trend brands to its beauty line up and we’re delighted that we have been able to fill the villa with some of these latest launches, along with customer-favourite brands such as Sol de Janiero, No7 and Dyson.”
ITV director of creative & digital partnerships Bhavit Chandrani added: “We’re so excited to be continuing our long-running Love Island partnership with Boots for the very first All Stars series.”
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