A Norfolk-based couple have won a fight against LVMH owner Bernard Arnault over the name of their gardening company.
Victoria and Lawrence Osborne were victorious over the luxury conglomerate, which owns brands such as Louis Vuitton and Dior, after a tribunal ruled in their favour in a trademark battle against the couple.
The Osbornes registered the name of their home and gardening company, L V Bespoke, as a trademark back in 2021, having launched the business during the pandemic.
The couple went on to receive a legal letter on behalf of Louis Vuitton objecting to the trademark, claiming their logo could lead to “consumer confusion”, legal documents said.
Following a two-year dispute, Intellectual Property Office hearing officer Matthew Williams ruled the fashion giant’s trademark objection “failed on all grounds”.
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The French luxury business was ordered to pay the couple £4,000, although Louis Vuitton has the right to appeal the decision.
Ms Osborne told The Telegraph: “We had a battle on our hands. And at the time, we wondered what to do, because obviously, it could have a huge financial impact.
“It was a huge decision to do the fight. But I had in my gut that it was something worth fighting for.”
She added: “The evidence that they portrayed as an opposition just didn’t seem realistic at all.
“It’s just absurd to think that they’re challenging on the grounds that they did.”
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