Majestic had its best-ever Christmas after sales soared 8.1% in the eight weeks to 25 December.
The wine retailer said its performance over the golden quarter was boosted by a 13.4% jump in fine wine sales as shoppers traded up over the festive period.
It also reported strong sales growth in its B2B division, Majestic Commercial, which delivered crates to 2,300 pubs, bars, restaurants and hospitality venues across the UK.
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Majestic said it registered its biggest-ever trading day on Friday 22 December as more customers left it later to stock up on wines, beers and spirits for the holiday season.
Chief executive John Colley said: “This was a record-breaking Christmas for Majestic in which we achieved higher sales and served more customers than ever before.
“Even during tougher times when consumers’ budgets are tight, it’s clear that customers trust Majestic’s quality, range, expertise and customer service – particularly at important occasions like Christmas.
“It took a monumental effort from Majestic colleagues across our stores, commercial teams, distribution network and our support centre to deliver such a cracking Christmas for our customers and our business.
“2024 is shaping up to be another difficult year for consumers with further increases in the cost of living, but our focus remains on doing what we do best – offering quality, unique products and helping even more customers discover fantastic wines, beers and spirits.”
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