// Majestic Wine sales rise 4.3% between October 1 and December 30
// There were increased sales in English wine, cremant and spiced rums
Majestic Wine has recorded a sales rise during the festive period thanks to increased sales in English wine, cremant and spiced rums.
In the period between October 1 and December 30, the alcohol retailer’s like-for-like sales rose 4.3 per cent in the UK.
It also recorded its largest ever trading day in its 40-year history to be on December 23.
Majestic Wine said the sales rise was also down to its “renewed focus on in store experience and a revamped product range”.
“What this result shows is that a strategy built around bricks, clicks and flicks can be a success in 2020 and beyond,” Majestic Wine chief executive John Colley said.
“We know in Majestic we have all the ingredients for a successful company, and our customers clearly responded well to the news we’d be keeping stores open – right across the country.
“Backed up by an exciting range, with plenty of new arrivals and relisted customer favourites, we’ve pulled out an impressive performance.
“The work now begins on building a future which takes the historic strengths of Majestic; our brilliant people, physical presence and trend-leading range – and turn that into long term growth for our suppliers and staff.”
Following its recent acquisition by funds managed by Fortress Investment Group, Majestic said the focus would now be on improving the physical experience of its stores blended with a multi-channel approach.