Poundland is doubling down on its £1 heritage in its latest price campaign.
The discount chain is using new instore signage to highlight that more than 1,000 of its grocery items available in every store cost £1 or less.
While the retailer has expanded its ranges in recent years, a third of its products still sit at the £1 price point or below.
Related Story
Poundland said it “remains committed to offering a significant proportion of its ranges at £1 or below, even as it expands ranges to offer customers amazing value in whole new categories such as chilled and frozen food, homewares and clothing”.
It comes as the retailer is gearing up to roll out its reward scheme across the UK later this year. Poundland Perks is currently available in Scotland, Northern Ireland and the Isle of Wight.
Poundland like-for-like sales plunged 6.9% to £404m in the three months to 30 June, which it attributed to challenges related to the introduction of new Pepco-sourced clothing and general merchandise ranges, “which are being addressed”.
Click here to sign up to Retail Gazette‘s free daily email newsletter
