John Lewis has launched a new improved insights platform for brands with marketing firm Dunnhumby, designed to help its partner brands improve the way they connect with shoppers.
The John Lewis Partnership Insights Platform uses AI and business intelligence (BI) to provide detailed insight into brands’ performance and the wider category, the department store said.
Following a pilot of the initiative earlier in the year, it is “delivering a more tailored and rewarding shopping experience” for shoppers and “increasing sales for brands,” the retail giant claimed.
Across Waitrose and John Lewis, more than 50 of the UK’s leading grocery home and fashion brands, including Red Bull, Gail’s, and KP snacks, are already accessing the new customer insights since the pilot launch.
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It comes after John Lewis unveiled a host of new retail media plans in July to help brands connect with shoppers on its website.
John Lewis Partnership head of retail media Tom Langley said: “Our work with Dunnhumby has supercharged the insights we can offer to our partner brands.
“As a result, we’re improving the customer experience, and making sure people see offers that are relevant and interesting to them.”
He added: “We’ve had brilliant feedback from brands so far, who are already seeing tangible results, and we’re excited to roll it out even further.”
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