TK Maxx has unveiled its Christmas advert for 2024, featuring the return of its “Festive Farm”.
The advert sees the retailer’s furry friends – the beret-wearing Lil’ Goat, bow tie-adorned Duck, cosy-sweatered Alpaca and bobble-hatted Hedgehog – wearing their designer Christmas gifts from the farmer and his wife, and strutting through the snow to the Eve and Gwen Stefani track Let Me Blow Ya Mind.
The farmer asks his wife: “Did you buy all the farm designer outfits? I thought we were keeping it small with the gifts this year?”
She replies: “Oh I did, love” and they laugh as they watch the animals walk into the distance dressed in TK Maxx.
The “Festive Farm” campaign will launch across the brand’s social channels and TV screens on 7 November.
The campaign will also feature across out of home placements including light-up London bus wraps, digital out of home, Dublin tram and London taxi wraps, video on demand and nationwide radio over the festive season.
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TK Maxx group director Deborah Dolce said: “We had such a fantastic reaction to our super stylish Lil’ Goat and her fashionable friends that we’ve opened up the barn doors to see them once again.
“And our gorgeous plush toys mean that this year you can spoil all your loved ones for less with gifts that do good.”
TK Maxx is rolling out a range of Festive Farm character soft toys, available online and in-store from 11 November, with £2.50 from the sale of each toy going to its charity partner, The King’s Trust.
The characters will also be brought to life with the creator behind TikTok and Instagram account “Sylvanian Drama”, showcasing the festive friends via a three-part social content series on TK Maxx’s TikTok and Instagram channels in November.
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