Morrisons has informed store staff that it is limiting their access to its stockrooms as the supermarket looks to boost its customer service ratings.
The grocery chain told employees it was imposing new restrictions to ensure it had “the right colleagues in the right place to deliver the best service to all customers”, The Telegraph reported.
From August, only authorised managers and staff that scan in deliveries or handle online orders will be allowed to enter the stores’ warehouse areas.
Morrisons said it will assign some customer assistants to storerooms, while others will be blocked under the new rules.
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This is to allow employees to focus on “availability and service at the shelf edge for our customers and remove idle time”, the retailer added.
A spokesman for the company told the publication that the change was “part of our relentless drive to improve customer service and availability”.
They claimed the move will allow it to replenish shelves quicker and improve efficiencies across its warehouses.
It comes as the latest UK Customer Satisfaction Index revealed earlier this month that Morrisons ranked lower than Tesco, Sainsbury’s, Aldi, M&S and Ocado for shoppers with a score of 79.1.
The researchers behind the ranking said this marked Morrisons’ highest rating since July 2018.
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