M&S has made its debut Down Under after teaming up with Australian retailer David Jones for its first international wholesale fashion deal.

The British retail giant is selling a curated range of its bestselling lingerie, womenswear and sleepwear in 24 David Jones department stores across the country and online.

It comes as the retailer is looking to regain momentum and reboot its underperforming international business after it was brought to a halt earlier this year following a cyberattack.

The deal marks M&S’ first wholesale partnership for its fashion arm, while its food business made its North American debut in 2022 through its tie-up with Target.

M&S managing director of international Mark Lemming said: “With consecutive growth in food and fashion, home and beauty, and strong brand momentum in the UK, there is now so much opportunity for us to grow our business globally.

“We’re taking starting steps in Australia; it’s a market which has always shared long-standing and strong links with the UK and where brand recognition is high.

“With a shared set of values surrounding quality, innovation and trust, David Jones is the perfect partner as we take our first venture into a partnership in fashion,” Lemming continued.

David Jones executive general manager of womenswear, footwear and accessories Bridget Veals added: “The arrival of M&S marks the beginning of an exciting new chapter for us, as we continue to curate a world-class portfolio of brands that deliver both elevated everyday essentials and exceptional value.

“We’re proud to be the exclusive home of Marks & Spencer Fashion in Australia and look forward to building a strong and enduring connection between this global brand and our customers.”

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