White Stuff owner TFG London has promoted Julia Monro to the role of chief brand officer.
Munro has spent the last five years as the brand director for the group’s White Stuff business, where she spearheaded a brand transformation effort that modernised the label’s identity.
In her new role, Monro will work closely with TFG’s brand and cross-functional teams to define and implement the group’s marketing strategies across its brands which also include Hobbs, Whistles and Phase Eight.
Prior to White Stuff, Monro spent six and a half years at Pret in a variety of senior roles and six years at Marks & Spencer in its marketing department.
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TFG Brands London chief executive Justin Hampshire said: “Since acquiring White Stuff in October 2024, I have been impressed by Julia’s creativity and innovative approach to marketing the brand.
“I am confident she is the right person to step into this newly created group role to lead the brand, marketing, and creative direction across Hobbs, Whistles, Phase Eight and White Stuff.
“I look forward to working with Julia and the wider TFG London executive team as we continue to deliver sustainable, profitable growth.”
Monro added: “I am really excited to take on this new role as chief brand officer across TFG London’s fantastic portfolio of fashion brands.
“This is an amazing opportunity to lead the group’s brand, marketing, and creative direction while continuing to develop and grow these already well-loved brands.”
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