Scottish shoe retailer Schuh has named Laura King as its new chief marketing officer, effective immediately.
King joins from the Premier League, where she worked as a marketing consultant from November 2024 to February 2025.
She previously served as global marketing director for Accessorize from March 2022 to August 2024, and was brand marketing director, Europe, for fashion chain Urban Outfitters from September 2019 to September 2021.
In her new position, the exec is set to lead the marketing, creative, visual merchandising, brand partnerships, purpose, PR, talent and community departments at the footwear company.
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“I am thrilled to step into the chief marketing officer role at Schuh,” she said.
“I’ve always been impressed by its progressive attitude, diverse product range and best-in-class customer service.”
She added: “My goal is to leverage its unique, values-led culture to drive a truly meaningful connection with the youth audience.”
Schuh president Colin Temple added: “In an increasingly demanding and fast-paced market, the focus on creating inspiring brand experiences and storytelling for our customers is paramount.
“I am delighted to have Laura as part of my leadership team, bringing deep marketing expertise that will be key to sustaining Schuh’s momentum and growth.”
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