Global footwear brand Heydude has unveiled a new campaign fronted by singer-songwriter Lewis Capaldi, celebrating “laid-back” living.
The hero spot follows Capaldi as he escapes everyday chaos by visiting “Heydude Country”. According to the brand, Capaldi leans into the “irony of modern comfort culture”.
Heydude’s newest campaign spotlights the company’s ‘Stretch Sox’ style.
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“Comfort doesn’t need to be complicated,” said Matias Infante, head of marketing at Heydude.
“Stretch Sox were designed to feel effortless from the first step, and Escape to HEYDUDE Country is our way of celebrating that easy, laid-back approach to everyday style.”
This follows the brand’s campaign last year which also starred the singer-songwriter.
It will run across digital, social media, retail and wholesale.
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