Clarks has officially launched its long-awaited UK digital marketplace, bringing more than 100 third-party brands onto Clarks.com.
Dubbed “Brands now at Clarks”, the platform marks a significant shift for the 200-year-old business.
The marketplace adds categories including womenswear, menswear, childrenswear, accessories and lifestyle products, with Clarks saying the move is designed to meet changing customer demand while complementing its existing offer.
Launch partners include major names such as Adidas, Nike, Mountain Warehouse, Hugo Boss, Tommy Hilfiger, Under Armour and Marc Jacobs, alongside smaller brands including Apatchy London, Toby Tiger and Tinc.
The rollout builds on Clarks’ wider efforts to expand beyond footwear, following its move into back-to-school uniform, non-footwear ranges such as hoodies and T-shirts, and the continued development of its Cloudsteppers brand.
Joe Ulloa, vice president UK and EMEA at Clarks, said: “From the outset, it was essential that every brand partner reflected the values that have defined Clarks for over 200 years – premium quality, comfort and value.
‘Brands now at Clarks’ represents an exciting new chapter for us. It allows us to offer a broader shopping experience, while staying true to the heritage and trust we’ve built.”
More brands are set to join in the coming weeks, including Armani Exchange, Emporio Armani, GANT, Lacoste, Moose Knuckles, Napapijri, Rains, Timberland and Woolrich.
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