Vision Express this week launched a new eyewear campaign with brand ambassador Emma Willis, marked by a one-day-only live photoshoot at its Oxford Street store in London.
The event, which took place on 15 April, coincided with the launch of Emma’s Edit, a curated collection of statement frames selected by Willis. The range is designed to reflect the retailer’s wider “Step Out With Confidence” brand positioning.
Willis, who is known for her television and radio work, will appear in store throughout the afternoon, offering styling advice and discussing how eyewear can influence both appearance and confidence.
Joining her at the event was photographer Rankin, whose portrait work has spanned fashion, music and wider popular culture.
The activation formed part of Vision Express’ spring campaign and aimed to position eyewear as both a practical purchase and a fashion-led confidence boost.
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