H&M has partnered with Laura Ashley on a new kidswear collection for spring/summer 2026, bringing the heritage brand’s archive prints to dresses, separates, swimwear and accessories.

The Laura Ashley x H&M range will launch in stores and online from 21 May, with pieces available for babies and children.

The collection leans into Laura Ashley’s signature florals and classic patterns, but updates them with a lighter summer feel. Coastal details, lemon prints and shell motifs feature across the range, alongside a palette of blue, yellow, white and light pink.

H&M said the collection had been designed with comfort and durability in mind, using fabrics including poplin, voile, crinkle jersey and seersucker. Details such as broderie anglaise, ruffles and lace trims also feature across the range.

The collaboration marks another high street tie-up for Laura Ashley, which has continued to expand its reach through partnerships since being acquired by Marquee Brands.

H&M head of kidswear design Sofia Löfstedt said bringing the two brands together had created “a beautiful collection with a timeless feel”.

She added: “By combining Laura Ashley’s iconic prints with our approach to kids’ fashion, we have together created a beautiful collection with a timeless feel.”

Laura Ashley design director Helen Ashmore said the collaboration gave the brand the chance to introduce its heritage designs to a new generation.

“So many people have a personal connection to Laura Ashley, and this exciting collaboration has allowed us to introduce a sense of nostalgia and heritage design to a new generation,” she said.

“In creating this collection with H&M, we’ve reimagined our heritage, reworking some of our most iconic florals and classic motifs with a softer colour palette, coastal touches and playful details.”

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